Alina Abegg

We worked with entrepreneur and jewellery designer Alina Abegg to create her new brand identity from the beginning, focussing on logo, fonts and image direction

The sand timer icon was developed from the first and last letters of the logotype. It became a versatile mark, from being engraved as the hall mark on each piece or animated as a spinning 'lava lamp'

The identity we created extends to fonts and layout guidelines, helping to convey and distinguish the new brand

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