Bora Aksu Relaunch

Through ten years showing at London Fashion Week Bora Aksu had built up a cult following. We were briefed to broaden the appeal of his brand by building a new identity that spoke to the existing fan-base but also intrigued new customers

We started by building the brand image library, allowing us to focus on the brand strengths

Like the garments themselves, the logo was designed to have an instant impact, but to reveal delicate qualities as the viewer moves closer

Using the shapes from the custom letterforms in the logo we developed a unique online identity

The digital face of the brand came alive with an array of content that filled the online "Explore" gallery and across social media

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