Launching GQ Brasil

To enter a completely new market GQ needed to learn how to express the exuberance of the local culture. We were commissioned to help the brand make that transition

Our research into Brazilian design, culture and aesthetics brought us from Oscar Niemeyer's abstract, monumental architecture to Elenco's iconic record covers. The end result was a confident, energetic look and feel which kept the reader engaged

The iPad and tablet versions were launched with the print magazine. We developed a unique graphic palette that bridged both print and digital interaction

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