Ponystep In Print

The long-awaited print title from the creators of Boombox (London); Foxall Studio worked with Richard Mortimer and Phoebe Arnold to art direct and design the launch issue of Ponystep magazine

The covers were shared by Jerry Hall and Kylie Minogue - shot by Sølve Sundsbø and Matt Irwin

The magazine design and identity came from a rejection of glossy magazine design conventions

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