The Foxall Method Questionnaire

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This questionnaire is designed to help us open up the conversation around the Farfetch brand and operation. As part of the Farfetch community we are eager to hear from you. It may feel slightly strange to answer some of the questions, but the more you put down the easier it becomes. None of this will be used beyond the walls at Farfetch , so please feel free..

Hint: Use the tab key to advance to the next field if typing on a keyboard, or the down arrows on any handheld device.

The Brand

The Party

Imagine that it's an important anniversary for Farfetch and you are organising the event/party. Please describe the following:

Opposites

Use the sliders below to demonstrate where you think Farfetch exists.

  • Traditional

    Modern

  • Energetic

    Calm

  • Sensational

    Down-to-Earth

  • Feminine

    Masculine

  • Rural

    City

  • Loud

    Quiet

  • Classic

    Trend-Driven

  • Rebellious

    Polite

  • Rare

    Everyday

  • Energetic

    Relaxed

  • Minimal

    Maximal

  • Youthful

    Revered

  • Serious

    Fun

  • Daytime

    Night-time

Flagship

Imagine a physical space (retail, experience, or otherwise) for Farfetch in 5 years time.

Build a Moodboard

What images come to your mind when thinking of Farfetch? Try scrolling back through your own photos, saved social media posts, and screen snapshots. Or take new snaps from printed media and the world around you.

The Customer

The Demographic

This section draws out detail on Farfetch's imagined customer.

The Competitors

Analysis

Please think of two competitors and briefly analyse them below.

Brand Vision

Vision in 5 years

What does the future look like for Farfetch? Consider the following scenarios instinctively.

Firstly, click on the regions in which you expect Farfetch to be active in 5 years time.

Thank you for taking the time to complete this questionnaire. Please submit below.