This questionnaire is designed to help us open up the conversation around the Sól Hansdóttir brand and operation. As part of the Sól Hansdóttir community we are eager to hear from you. It may feel slightly strange to answer some of the questions, but the more you put down the easier it becomes. None of this will be used beyond the walls at Sól Hansdóttir, so please feel free..
Hint: Use the tab key to advance to the next field if typing on a keyboard, or the down arrows on any handheld device.
The Brand
The Party
Imagine that it's an important anniversary for Sól Hansdóttir and you are organising the event/party. Please describe the following:
Opposites
Use the sliders below to demonstrate where you think Sól Hansdóttir exists.
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Traditional
Modern
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Energetic
Calm
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Sensational
Down-to-Earth
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Feminine
Masculine
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Rural
City
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Loud
Quiet
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Classic
Trend-Driven
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Rebellious
Polite
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Rare
Everyday
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Energetic
Relaxed
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Minimal
Maximal
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Youthful
Revered
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Serious
Fun
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Daytime
Night-time
Flagship
Imagine a physical space (retail, experience, or otherwise) for Sól Hansdóttir in 5 years time.
Build a Moodboard
What images come to your mind when thinking of Sól Hansdóttir? Try scrolling back through your own photos, saved social media posts, and screen snapshots. Or take new snaps from printed media and the world around you.
The Customer
The Demographic
This section draws out detail on Sól Hansdóttir's imagined customer.
The Competitors
Analysis
Name the first two competitors that come to your mind:
Brand Vision
Vision in 5 years
Note that these answers should be instinctive.
Select by clicking on the regions are you operating in, In 5 years time
What does the future look like for Sól Hansdóttir? Consider the following scenarios instinctively.
Firstly, click on the regions in which you expect Sól Hansdóttir to be active in 5 years time.
Thank you for taking the time to complete this questionnaire. Please submit below.