This questionnaire is designed to help us open up the conversation around the Finch brand and operation. It may feel slightly strange to answer some of the questions, but the more you put down the easier it becomes. None of this will be used beyond the walls at Finch, so please feel free..

Hint: Use the tab key to advance to the next field if typing on a keyboard, or the down arrows on any handheld device.

The Brand

The Party

Imagine that it's an important anniversary for Finch and you are organising the event/party. Please describe the following:

Opposites

Use the sliders below to demonstrate where you think Finch exists.

  • Traditional

    Modern

  • Energetic

    Calm

  • Sensational

    Down-to-Earth

  • Feminine

    Masculine

  • Rural

    City

  • Loud

    Quiet

  • Classic

    Trend-Driven

  • Rebellious

    Polite

  • Rare

    Everyday

  • Energetic

    Relaxed

  • Minimal

    Maximal

  • Youthful

    Revered

  • Serious

    Fun

  • Daytime

    Night-time

Flagship

Imagine a physical space (retail, experience, or otherwise) for Finch in 5 years time.

Build a Moodboard

What images come to your mind when thinking of Finch? Try scrolling back through your own photos, saved social media posts, and screen snapshots. Or take new snaps from printed media and the world around you.

The Customer

The Demographic

This section draws out detail on Finch's imagined customer.

The Competitors

Analysis

Name the first two competitors that come to your mind:

Brand Vision

Vision in 5 years

Note that these answers should be instinctive.

Select by clicking on the regions are you operating in, In 5 years time

What does the future look like for Finch? Consider the following scenarios instinctively.

Firstly, click on the regions in which you expect Finch to be active in 5 years time.

Thank you for taking the time to complete this questionnaire. Please submit below.