The Foxall Method Questionnaire

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The Brand

The Party
Opposites
  • Traditional

    Modern

  • Energetic

    Calm

  • Sensational

    Down-to-Earth

  • Feminine

    Masculine

  • Rural

    City

  • Loud

    Quiet

  • Classic

    Trend-Driven

  • Rebellious

    Polite

  • Rare

    Everyday

  • Energetic

    Relaxed

  • Minimal

    Maximal

  • Youthful

    Revered

  • Serious

    Fun

  • Daytime

    Night-time

Flagship
Build a Moodboard

The Customer

The Demographic

The Competitors

Analysis

Brand Vision

Vision in 5 years