Working between London and Istanbul for over two years, we sought not only to craft Vogue's new enterprise for the Turkish market but also to challenge the expectations of the global publishing powerhouse. Having designed the first 12 issues of the publication, our creative journey saw us working on both sides of the page, overseeing each photoshoot and developing the magazine's aesthetic. Crafting its graphic identity and overarching art direction whilst developing custom fonts, candid photography imagery, and convention re-defining editorial design. To support this, we assembled an internal team for the publication, tasked with executing our vision and emboldening the work of those featured.

The long-term collaboration also saw us working strategically with Vogue Türkiye, prototyping and systematically approaching the magazine's design. This approach included taking into account the country's complicated political history, as well as the contemporary issues they faced. After six months of modelling, Vogue Türkiye launched to resounding success, featuring the work of non-established photographers and image-makers who have gone on to define the new generation of their fields.