Ukrainian Fashion Week
National/international brand activations and ongoing brand guardianship.
Having worked with the institution since 2015, our long-term collaboration with UFW began with a fanzine workshop commissioned in partnership with the British Council. To date, we continue to confer, consult and creatively partner with the renowned institution – be it evaluating their shows or developing their associated 'UKR Universe' sub-brand.
Following their 25th anniversary, we rebuilt their brand to shift focus towards community and audience engagement. This accomplishment included a comprehensive overhaul of their digital spaces that saw their social following growing rapidly month after month. A feat systematically achieved through defining UFW's clarity of purpose, consistency of internal and external messaging, and emphasis on the potential of international engagement.
Following Russia's invasion, we have maintained our collaboration with UFW as they continue to run satellite projects across the USA and Europe. With the determination to keep the industry, creativity, and community afloat, UFW persists in encouraging their local talent and showcasing the global influence of Ukraine's fashion scene.
For more information on how to help in Ukraine, please visit our dedicated Instagram story archives.