Ivatherm

A global brand, steadily grown in maturity through brand consistency.

Duration

16 years (ongoing)

Location

Bucharest / Mumbai / Shanghai

Industry

Dermatological / Beauty

Disciplines

Strategy / Guardianship / Brand design / Full content suite / Dept. build

Born with ambition, cosmetics brand Ivatherm first approached Foxall Studio in 2006 to see where we could take them. Over fifteen years later, Ivatherm now operates across 25 countries, having since developed a dynamic range of 70 SKUs that utilise their unique use of Herculane thermal spring water.

This creative journey began with reevaluating how Ivatherm employed its brand imagery, moving away from the traps and tropes of the cosmetic industry. Working alongside fashion photographers, we not only reinvigorated Ivatherm's brand but also challenged the stale, overly-retouched imagery championed in the market. Ahead of the curve, we sought to highlight attitude, ambience and confidence across the brand's art direction, leading with this notion across all touchpoints.