The transformation of a local manufacturer into a global design brand.
Having led their comprehensive identity design in 2006, we have continued to develop VitrA's brand as they've become the globally recognised premier ceramic producers. In doing so, introducing the brand to a more upmarket audience. The scale of our subsequent systematic and creative work with VitrA saw its logo being printed over two million times across the first six months of its launch. Marking our evolution of their internal and external communications, events, signage and editorial creations.
With well over a decade of collaboration with VitrA's internal team under our belt, we have gone from art directing global product launches and significant brand collaborations with the likes of Tom Dixon to curating the opening of their flagship store in Farringdon, London.