Brand visual frameworks for a celebrity-led, woman-operated business that sits comfortably in the nightlife domain.
Yola is a developing brand run by Lykke Li, Gina Correll Aglietti and Yola Jimenez. With the woman-operated production based in Oaxaca, Mexico, Yola’s main component is an artisanal double distilled mezcal that is shipped worldwide. But more than the product itself, Yola fosters the dynamism of a thoroughly modern community made up of the brand’s cult following in, mainly in LA and New York.
Our work was to create a visual world around what is happening for the brand. We engaged a new architecture for the collaged imagery and bold text to sit within. We used this new face to describe the nightlife oriented brand activation ‘Yola Noche’, creating communication guides, rigid art direction, and a vibrant graphic language that makes it very clear that a strong scene is building around this exciting brand.