This questionnaire is designed to help us open up the conversation around the Thorp brand and operation. As part of the Thorp community we are eager to hear from you. It may feel slightly strange to answer some of the questions, but the more you put down the easier it becomes. None of this will be used beyond the walls at Thorp, so please feel free..
Hint: Use the tab key to advance to the next field if typing on a keyboard, or the down arrows on any handheld device.
The Brand
The Party
Imagine that it's an important anniversary for Thorp and you are organising the event/party. Please describe the following:
Opposites
Use the sliders below to demonstrate where you think Thorp exists.
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Traditional
Modern
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Energetic
Calm
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Sensational
Down-to-Earth
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Feminine
Masculine
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Rural
City
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Loud
Quiet
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Classic
Trend-Driven
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Rebellious
Polite
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Rare
Everyday
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Energetic
Relaxed
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Minimal
Maximal
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Youthful
Revered
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Serious
Fun
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Daytime
Night-time
Flagship
Imagine a physical space (retail, experience, or otherwise) for Thorp in 5 years time.
Build a Moodboard
What images come to your mind when thinking of Thorp? Try scrolling back through your own photos, saved social media posts, and screen snapshots. Or take new snaps from printed media and the world around you.
The Customer
The Demographic
This section draws out detail on Thorp's imagined customer.
The Competitors
Analysis
Please think of two competitors and briefly analyse them below.
Brand Vision
Vision in 5 years
What does the future look like for Thorp? Consider the following scenarios instinctively.
Firstly, click on the regions in which you expect Thorp to be active in 5 years time.
Thank you for taking the time to complete this questionnaire. Please submit below.