Thorp – Julie Skattum - Foxall Studio

The Foxall Method Questionnaire

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The Brand

The Party

Venue
Time of the day
Season
Number of guests
Decoration
Music
Food
Entertainment
Dress code
Age of typical guest

Opposites

Traditional

Modern
Energetic

Calm
Sensational

Down-to-Earth
Feminine

Masculine
Rural

City
Loud

Quiet
Classic

Trend-Driven
Rebellious

Polite
Rare

Everyday
Energetic

Relaxed
Minimal

Maximal
Youthful

Revered
Serious

Fun
Daytime

Night-time

Flagship

What audio is playing in the background?
What/who is next door?
What is in the window?
Is the atmosphere calm, busy, energetic, or...?
What colours are the walls?
What material is the floor?

Build a Moodboard

The Customer

The Demographic

Typical age
Occupation
Annual income
Education
Marital status
Monthly fashion/accessories spend
What is their favourite fashion brand?
Which public figure(s) gain their respect?
What is the latest song they loved?
What does your customer do for fun?
What media brand(s) are they drawn towards?
Which social media platform(s) are they active on?

The Competitors

Analysis

Competitor #1
Competitor #2

Brand Vision

Vision in 5 years

Africa Image

Asia Image