Bond Street
Redefining the brand around London’s most prestigious street.
Embodying centuries of legacy, prestige and splendour for a new generation in modern luxury, we worked closely with Bond Street to redefine the brand of the British Capital’s most prestigious street. Addressing a lack of conceptual direction Bond Street faced over the past two decades, we partnered with contemporary, emerging taste-makers to readdress the area’s balance of directional brands, art galleries and luxury retailers whilst introducing new names to an established audience.
Integrating the likes of Isamaya Ffrench, Robi Rodriguez, and Universal Assembly Unit, the project’s ambitious scope expanded beyond concept to curation and art direction – including a four-building, 243-window renovation on New Bond Street.